Starts September 2007 For strategic decision makers in the private and public sectors “marketing” describes a fundamental approach to general management decision making as well as a necessary set of business functions. The marketing discipline is a very valuable input to top management’s choices of served markets, competitors, and portfolios of operating technologies. As such, the study of marketing prepares for many types of management careers including consulting, entrepreneurial management, innovation management and communication management. Our marketing programme reviews the fundamental approaches to analysis in each of the following marketing policy areas, product/market selection, customer relationship management, innovation and new product development, communications management, pricing and profit planning, management of channels of distribution, and marketing research. The second semester will finish with an overall course in marketing management and strategy which will link the different policy areas together.